IT Europa is one of the most respected sources of news and IT company information in Europe.
The IT Europa reputation has been built up over many years and our knowledge and in-depth data on the European IT channel is used by all the major IT vendors and distributors when targeting new partners across Europe. One of the most effective marketing tools within the IT Europa Digital Media offerings is our e-Cast services.

IT Europa Digital Media services can target specific markets with dynamic and interactive e-Casting and online supplements, raising brand awareness while driving more traffic to your website and helping to generate new sales.

e-Casting

Pan-European - 17,000 mail list
UK - 15,000 mail list

The IT Europa pan European IT channel data base contains over 17,000 director names and email addresses from the top 8,000 IT companies in the region.

In the UK we have over 15,000 contacts within the IT channel including more than 70% at director or senior management level.

Our e-Casting team can help develop your marketing messages, design an HTML layout and then send out the e-Cast to either the whole of our database or a sub-set to your specifications.

Options

• Pan European 17,000 list - Rostrum example ecast
• UK 15,000 list
• Per 1,000 targeted audience
• design & layout of e-Cast 

On-line Supplements

A number of our clients are expanding their e-Casting to include links to on-line supplements.
These supplements are used to get over complex messages at product launches, when announcing new services and to explain partner programs.
The supplements are developed in conjunction with the client marketing team and are written by IT Europa's experienced journalists.
These supplements are hosted on-line in a electronic readable, page turning, magazine format. The reader can either read them on-line or download them for later reading.
These on-line supplements are a powerful way of getting over complex messages that cannot easily be included in traditional marketing material.

Options

Including - Interviews, writing, layout & design and publishing to hosted site:

• 2 page 
• 4 page 
• 8 page