IT Europa's web site will become one of the premier sites where the directors of Europe's IT industry come to access information that helps them in their roles.

IT Europa offers a range of ‘new media' advertising services based on our integrated, trackable marketing solutions. As well as our dynamic and interactive eCasting and online supplements, which raises brand awareness while driving more traffic to your website, our websites and weekly digital newsletters also provide effective and fully trackable advertising opportunities.

Website Traffic
Visitors to the new IT Europa web site will be driven via; promotion within eNews bulletins, other IT Europa products within the portfolio and top ranking listings in the leading Search Engines (Google, Yahoo & MSN)
It will also be promoted to the 45,000 directors of Europe's top IT channel companies. It is anticipated that traffic will build up over the first few months as this is the only pan-European site dedicated to the directors of Europe's top channel companies

eNews Bulletin
eNews - 45,000 mail list
IT Europa's eNews will be a regular on-line newsletter that keeps over 45,000 European senior mangers informed about the latest news and developments impacting Europe's IT channels. IT Europa's eNews will provide a highly efficient and cost-effective vehicle for advertisers to reinforce brands and communicate their messages to a highly qualified audience of the decision-makers within Europe's leading channel organisations.

In addition to enhancing brands, IT Europa's eNews is designed to stimulate response and support sales. Click-throughs from the newsletter drive traffic directly the advertiser's web-site allowing them to engage directly with potential buyers. Topical, authoritative and professionally written, 8020 Europa eNews provides the ideal environment within which to communicate to Europe's most influential channel managers.

Rates & Specifications

Please call IT Europa sales on +44 1895 454458 and ask for Alan Norman or Stephen Osborne

Web site banner Specifications:
Formats: Flash, Gif, animated Gif or JPG,. Nominal maximum size is 70Kb per banner.

Please note

To enable us to track "click thrus" on Flash (.SWF) banners, we will, on request, provide a tracking url prefix that your creative agency will need  to embed into the .SWF file before sending to us.
In addition please ensure that Flash banners are created with a specified background colour, and not supplied with the default background setting.